This one is creative too. Using the first two things that users need in the morning to get out of bed and function they advertise this product as a necessity therefore reminding people to stay caught up with the purchase of their product.
A few years back, New York ad agency JWT came up with this brilliantly creative campaign for razor company Schick. To illustrate the power of four, they created a razor so sharp, it even shaves the hair off tattoos! Clever and creative.